branding

Description of Business Venture

Techno Monkey Media (TMM) is a 50/50 partnership between John Romein and Paul Romein formed to provide video and photo production services to three market segments. The first focus is corporate video which consists of making videos of conferences and company events, documentaries, biographies, and commercials. The second focus is on dance studios in the lower mainland. For several years, TMM has been providing video services to dance studios, recording their recitals and competitions for distribution on DVD. The final focus is providing wedding photography and video bundles to younger couples. Our business is powered by young team members with excellent commitment to creativity, technical skill, and quality. We innovative ways to use today’s readily available communications technologies to provide extra value to the consumer such as same day online project management for corporations, one hour turnaround for dance competition DVDs at the event, and wedding video edits ready to display at the reception. We are also a one-stop company that can create the desired end product that a consumer or company wants like finishing and printing a wedding photo album, formatting video to deploy on the web or duplicating DVDs.

The company has been operating seriously for 2 years and in this time it has continued to see business growth even though the pricing is middle to high for the type of business and end products. Positive word of mouth referrals are provided in abundance. TMM has realized that it has unrealized growth potential and has undergone branding for the first time, making it more recognizable. The company has established its core vision and mission which is passionately shared between the current team members and primary contractors.

Executive Summary

Techno Monkey Media (TMM) is excited to be working to realizing its true growth potential. The company has undergone branding to increase recognition of its quality services. TMM provides video and photo services to three market segments. The company provides high end corporate services like documentaries, commercials, and training, solutions to recording dance studio recitals and competitions, and weddings. TMM has enjoyed financial and product success with large scale projects such as organization anniversary documentaries and smaller intense projects like same-day one hour turnaround photo and video media at dance competitions. TMM has also experienced success with mid range projects such as weddings. As a side effect of documentaries, we are also able to offer media transfers from film and other older media to DVD as an ancillary stream of income.

The consumer dollars spent on video productions and media transfers comes out of the growing recreation industry segment which topped $761 million in 2004.  From 1998 to 2004 this segment grew by a staggering 39%.  TMM’s quality work has resulted in many work-of-mouth referrals.  This signature of quality will be used by the company in its marketing to achieve revenue targets.

John Romein and Paul Romein are the partners in the company.  Both have experience in videography from running this business as a hobby for a few years.  John’s strengths are marketing, accounting, and organization, while Paul’s strengths are filming and editing.  Their combined skills and their determination to deliver quality products will contribute strongly to the success of the company.

The startup costs of the business have been fully financed by the partners. The company’s current year saw a gross income of approximately $70,000. The company has analyzed projects from this last year to determine which revenue streams were the most profitable and ways to increase profitability of some others. The forecast for 2009 is $180,000-$250,000 gross income.