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Lifetime Heritage Films

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Paul Romein
December 10, 2008
Marketing Plan

Marketing Focus: Corporate

Paul Romein
December 10, 2008
Marketing Plan

Techno Monkey Media: Corporate

Tagline:

Video production. Solved.

Target Markets:

This market entails larger scale corporate video production projects such as biographies, documentaries, training, and commercials.

The "corporate" division would also encompass any other income such as media transfers and multimedia presentations.

Strategy:

In the short term, we have established connections with several potential corporate projects for this coming year without much effort. Currently, John in the sole salesperson for the corporate market.

This coming year holds the Olympics here in Vancouver, which should aid greatly in securing projects to help us achieve our projected income. We have already planted seeds by attending several networking seminars focused on getting contracts for the 2010 Olympics.

Our goal is to focus on more projects of the corporate nature, and we plan to achieve this by bringing in a full-time position at the end of 2009 with their sole focus to take on larger corporate contracts. Over several months, we would move John off corporate sales, allowing him to focus on the dance division.

Graphic Identity:

  • Fonts: Adobe Garamond Pro, Arial
  • Find the Current Logo in E:TMMBrandingBrand Identitylogologo sheet V1.1.ai

Drafted December 5, 2008 Download as PDF(Dec 5 2008) Download as DOC(Dec 5 2008)

Tagged: company focus, corporate, graphic identity, logo, pdf, strategy, tagline

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Lifetime Heritage Films Inc, 3419 Handley Crescent, Port Coquitlam, BC, V3B 2Y4, Canada604-961-4861john@lifetimeheritagefilms.com
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