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Lifetime Heritage Films

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Paul Romein
December 10, 2008
Marketing Plan

Marketing Focus: Dance

Paul Romein
December 10, 2008
Marketing Plan

Techno Monkey Media: Dance

Tagline:

Video production. Solved.

Target Markets:

Dance studios' year-end recitals spanning the lower mainland, as well as dance competitions around the province.

In future years, expand the dance competitions in their geographical restrictions, primarily into the United States.

The "dance" division would also encompass any other theatrical-based projects.

Strategy:

Our focus in this division would be to pick up additional year-end recitals and dance competitions, and provide more innovative solutions such as the video adjudication to bring in a higher gross income.

We will need to hire contractors to balance the work load around mid-year for the recitals, and at other times of the year for dance competitions.

In future years, we realize that for business to grow, we would need to expand beyond greater Vancouver. We should research more profitable regions such as larger competitions in the United States.

Graphic Identity:

  • Fonts: Adobe Garamond Pro, Arial
  • Find the Current Logo in E:TMMBrandingBrand Identitylogologo sheet V1.1.ai

Drafted December 5, 2008 Download as PDF (Dec 5 2008) Download as DOC(Dec 5 2008)

Tagged: company focus, dance, graphic identity, logo, pdf, strategy, tagline

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Lifetime Heritage Films Inc, 3419 Handley Crescent, Port Coquitlam, BC, V3B 2Y4, Canada604-961-4861john@lifetimeheritagefilms.com
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