Techno Monkey Media has established alliances with photographers and videographers all around the lower mainland. We are also an active full member of the British Columbia Professional Videographers Association.
Marketing Focus: Weddings
Techno Monkey Media: Weddings
Tagline:
Photo & video production. Perfected.
Target Markets:
Our target demographic is Brides ranged roughly 20-30 years old In the lower mainland and around the province. Tim's stylized form of photography is appealing to this audience. At this age range, the bride is the one making 90% of the media buying decisions with parents being a factor if they are directly paying for the photographer.
Photojournalism covers 75% of the wedding day with a stop for formal family photos and artsy posed formal photos with the bride, groom, and wedding party.
We have the capability to do destination weddings.
Strategy:
Weddings haven’t been a focus of Techno Monkey Media over the years, as they have been cost inefficient regarding what people want to pay for video only. Currently, John is the sales contact for weddings, but we plan to transition this role over to Tim over the next year with the intention of allowing him to focus solely on the wedding sales & marketing. He will primarily sell photography packages and bundle them with video whenever possible. This staffing move will allow John to focus on the Dance market in coming years. As TMM grows, we will gradually increase our pricing and take on more weddings by using contracted photographers and post-editors to handle the workload when necessary.
Pricing increases will reflect the need to limit the number of jobs we take on and pay for the expense of increasing our quality over time.
We will also be coordinating commission based salespeople to present photo and video samples to contacts that they find in order to bring us more business. Printed and online marketing kits will be fabricated to assist with this.
Graphic Identity:
- Fonts: Adobe Garamond Pro, Arial
- Find the Current Logo in E:TMMBrandingBrand Identitylogologo sheet V1.1.ai
Marketing Focus: Dance
Techno Monkey Media: Dance
Tagline:
Video production. Solved.
Target Markets:
Dance studios' year-end recitals spanning the lower mainland, as well as dance competitions around the province.
In future years, expand the dance competitions in their geographical restrictions, primarily into the United States.
The "dance" division would also encompass any other theatrical-based projects.
Strategy:
Our focus in this division would be to pick up additional year-end recitals and dance competitions, and provide more innovative solutions such as the video adjudication to bring in a higher gross income.
We will need to hire contractors to balance the work load around mid-year for the recitals, and at other times of the year for dance competitions.
In future years, we realize that for business to grow, we would need to expand beyond greater Vancouver. We should research more profitable regions such as larger competitions in the United States.
Graphic Identity:
- Fonts: Adobe Garamond Pro, Arial
- Find the Current Logo in E:TMMBrandingBrand Identitylogologo sheet V1.1.ai
Drafted December 5, 2008 Download as PDF (Dec 5 2008) Download as DOC(Dec 5 2008)
Marketing Focus: Corporate
Techno Monkey Media: Corporate
Tagline:
Video production. Solved.
Target Markets:
This market entails larger scale corporate video production projects such as biographies, documentaries, training, and commercials.
The "corporate" division would also encompass any other income such as media transfers and multimedia presentations.
Strategy:
In the short term, we have established connections with several potential corporate projects for this coming year without much effort. Currently, John in the sole salesperson for the corporate market.
This coming year holds the Olympics here in Vancouver, which should aid greatly in securing projects to help us achieve our projected income. We have already planted seeds by attending several networking seminars focused on getting contracts for the 2010 Olympics.
Our goal is to focus on more projects of the corporate nature, and we plan to achieve this by bringing in a full-time position at the end of 2009 with their sole focus to take on larger corporate contracts. Over several months, we would move John off corporate sales, allowing him to focus on the dance division.
Graphic Identity:
- Fonts: Adobe Garamond Pro, Arial
- Find the Current Logo in E:TMMBrandingBrand Identitylogologo sheet V1.1.ai
Drafted December 5, 2008 Download as PDF(Dec 5 2008) Download as DOC(Dec 5 2008)