Techno Monkey Media: Weddings
Tagline:
Photo & video production. Perfected.
Target Markets:
Our target demographic is Brides ranged roughly 20-30 years old In the lower mainland and around the province. Tim's stylized form of photography is appealing to this audience. At this age range, the bride is the one making 90% of the media buying decisions with parents being a factor if they are directly paying for the photographer.
Photojournalism covers 75% of the wedding day with a stop for formal family photos and artsy posed formal photos with the bride, groom, and wedding party.
We have the capability to do destination weddings.
Strategy:
Weddings haven’t been a focus of Techno Monkey Media over the years, as they have been cost inefficient regarding what people want to pay for video only. Currently, John is the sales contact for weddings, but we plan to transition this role over to Tim over the next year with the intention of allowing him to focus solely on the wedding sales & marketing. He will primarily sell photography packages and bundle them with video whenever possible. This staffing move will allow John to focus on the Dance market in coming years. As TMM grows, we will gradually increase our pricing and take on more weddings by using contracted photographers and post-editors to handle the workload when necessary.
Pricing increases will reflect the need to limit the number of jobs we take on and pay for the expense of increasing our quality over time.
We will also be coordinating commission based salespeople to present photo and video samples to contacts that they find in order to bring us more business. Printed and online marketing kits will be fabricated to assist with this.
Graphic Identity:
- Fonts: Adobe Garamond Pro, Arial
- Find the Current Logo in E:TMMBrandingBrand Identitylogologo sheet V1.1.ai
